Unibet is one of the bigger betting brands in the Benelux and Scandinavia. With a license in Belgium and sponsoring of Royal FC Antwerp,
Standard de Liège and the whole Pro League, they’ve gained a strong position in Belgium. In the Netherlands one is mainly active in online affiliate partnerships – something totally legal. As pilot, Unibet streamed the live feed of the Dutch Basketball League through their website.
By streaming exclusive feed, various operators are able to differentiate themselves. Besides that, streaming live images increases the revenue for the operators. This is already happening with football and
tennis, and not only on the big (UK) matches. Even Dutch Eredivisie images are streamed by some websites, without the Dutch football league having any revenues from this.