In May 2013 we organized a Game Day Experience as an activation of the partnership between Zulte Waregem and betFIRST. The goal was to raise the awareness and strengthen the acceptation of the brand.
To accomplish this, betFIRST had the opportunity to turn the Rainbowstadium into the ‘betFIRST stadium’. With
the help of a lot of visibility in and
around the stadium, staff wearing betFIRST clothes and special flyers it was clear to anyone that betFIRST became the new partner of the club. Before and after the match mailings have been sent out and did we communicate to the fans through social media. As preparation on the coming season (’13/’14, where in stadium betting was introduced in Belgium), everyone could fill out a free match prognosis to win prizes. Unfortunately, the game ended 0-4…
Here’s a film report about this activation: