Started in the UK for many
brands, nowadays BD Sport Europe also activates the deals in Europe. In Belgium
for example, we are marketing the deals between betFIRST and both clubs. With a precise measurement and tracking system, we organize all sort of actions in order to obtain the goals of our clients. Last year, we organized a Game Day Experience at Zulte Waregem, organized a cross bar challenge and worked on the awareness and acceptation of the brand.
As partner of the clubs betFIRST gained certain rights. Rights which can be used to mobilise the fans and by using these rights, the brand will be sympathized by the fans. Sympathy which is needed to gain their trust and thereby generate new customers in this highly competitive market. A good example of actions we set up just before the Play Offs in Belgium last season.